Operation Honey Bee

Become a Champion of
the Bees
Join the Hive!

My Roles

  • Ux Design and Research
  • UX Design

Project Background

Born of the discovery the enormous threat that GEO PATHIC stress plays in causing bee deaths, there was an evident need for change in consumer’s opinion. Stopping unsustainable agricultural endeavors that directly impact declining Honey Bee populations is mandatory. The goal then is to ensure that pollinator populations are restored, by contributing to the objectives of an organization such as Operation Honey Bee and collaborating in order to achieve that purpose and aspiration.

 

Task And Mission

  • Demonstrate an awareness of the field of caused-based design
  • Understand the basic methods associated with evidence-based design practice 
  • Operate rudimentary research theorizing and method implementation, principally participatory action research                        (PAR) theory and collaborative co-creative methods
  • Support primary field research by undertaking and applying rigorous secondary research 
  • Work successfully with project stakeholders to achieve common goals 
  • Thoroughly document research processes and design intervention outcomes

DISCOVERY

Research Goals

  • Document data or evidence that could lead to effective design intervention(s) 
  • Explore biological context, facts, values and stakeholder’s towards each 
  • Employ appropriate investigative methods for data being sought 
  • Identify innovative starting points for design interventions 
  • Discover the primary motivation for website traffic


DEFINE

Personas & Journey map

At the conclusion of research, findings were used to inform persona creation, and journey mapping.

My name is Mandy Bridges. I’m 30 years old and went to college at the University of Georgia for Business Management. Soon after I landed my first job, those dreadful school loans started rolling in. Fortunately after two years of raises and Christmas bonuses I was making enough to purchase my first home. Initially I was thinking “Wow! I could actually have a vegetable garden and flower beds just like the one I used to spend hours looking at across the street from my apartment in college.”  In reality, I had no earthy clue what I was doing. I was just selecting plants based on appearance or price. With the passing of each season I seemed to have less  vegetables and my flowers were a little on the sickly side. Then I passed a little sign that read “Sorry about my weeds but I’m feeding the bees”. That’s when I started to think about my flowers and perhaps a link to the bees and other pollinators. When I got home that night I began searching the Internet for some sort of link between the bee and my plants. 

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S.W.O.T Analysis

SWOT analysis to assess Operation Honey Bee’s strengths, weaknesses, opportunities, and potential threats. The SWOT analysis helped to not only understand what was good and bad about the current website, but who potential competitors were, and what opportunities we could capitalize on when solutions presented themselves.  

Market

Estimate of the number of potential customers for a product or service, used to drive business planning, product development, or marketing efforts.

Storyboard

Storyboarding defined the parameters of the story by organizing it visually and listing it’s contents frame by frame. This specific exercise was generated by interviewees’ stories and real-life experiences, which resulted in the fictional account of Mandy’s (Persona) experience. Click to View 

Sketches

Low-fidelity ideation in order to visualize initial concepts. This example assists with the client’s ability to visualize a new, robust approach to utilizing the packaging itself to enhance the overall brand. It also lends itself to quick iterations and feedback.              Click to View

DESIGN

Moodboard

Inspiration to drive the creation of concepts for consideration. Potential colors, fonts/typography, textures, are all candidates for exploration. This particular example provided a jumping off point to create the crates branding, and assisted the client in imagining what that might look like. Click to View 

Low Fidelity Prototype

Low-fidelity ideation in order to visualize initial concepts. This is a “down and dirty” approach (quick and easy) to translate high-level design concepts into tangible and testable artifacts. This allowed for the tangible creation of the design, creating a comfort level with the client not available in flat illustrations.  

High Fidelity Prototype

Polished design mockup utilized in user testing in order to elicit feedback incorporated into the final design. For operation Honeybee, the prototype is a TRUE expression of design intent, allowing presentation of the design in action.                                                                Click to View 

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Next Case Study:

“DARK MODE”

Now, Let's Talk About You!

I am eager to work for a company that prioritizes users’ needs, values creative problem solving and teamwork. If your organization sees the value in UX research and design use the form below to reach out if you’d like to discuss opportunities or to just say hello!